How to Start a Gym Clothing Line in 10 Easy Steps – Updated 2024
Learning how to start a gym clothing line sounds like an exciting venture! But before jumping into the nitty-gritty steps, it's worth understanding why the fitness clothing market is booming nowadays.
Athleisure wear has become super popular in recent years. Since the pandemic started, people have been opting for comfy, stretchy athletic clothing, not just for working out but for casual everyday wear. Leggings, joggers, and hoodies—these gym staples have become wardrobe essentials for many.
This demand for versatile gym clothing that takes you from the yoga studio to the grocery store isn't fading anytime soon. Experts predict the global athleisure market will expand by 25% by 2025.
So starting your own gym clothing line for this growing audience could be a smart business move. Whether you specialize in tennis skirts, compression tights, or moisture-wicking tees, people want clothes that can keep up with their active lifestyles.
If you are wandering through the net searching "how to start my own gym clothing line", you have landed on the right page. Let's explore the step-by-step process for launching your own gym clothing line to compete in this booming industry.
10 Steps to Start Your Own Gym Clothing Line
If you want to make your own gym line, these 10 steps are a must-follow:1. Conduct Market Research.
- Figure out who your customers are—their age, gender, interests, etc. This will help shape your designs. - Look at trends in activewear to see what's hot right now. Track things like colors, prints, and styles. - Check out the prices of other brands. This will help you determine pricing.2. Select Your Niche Based on Your Audience.
- Choose specific sports or activities to focus on, like yoga, running, cycling, etc when learning how to start a gym clothing brand.
- Gear your designs towards men, women, or kids. Figure out what your niche is.
3. Research Your Competitors.
- Study their products, website, social media, and marketing. See what you can do better or differently.
- Identify gaps in the market your gym or activewear brand could fill.
4. Get Permits and Licenses.
- Register your business name and tax IDs to operate legally.
- Get any required sales permits, reseller licenses, etc.
5. Contact a Clothing Manufacturer.
- When starting a gym clothing line finding a manufacturer that works with startups and offers flexible minimums is a must.
- Ask for fabric swatches and samples to evaluate quality.
6. Create an Online Store.
- Build out an e-commerce clothing website to sell directly to customers if you want to successfully start your workout clothing line.
- Showcase your brand story, products, photos, etc.
7. Come Up With a Marketing Plan.
- When starting a gym clothing line, strategize how you'll promote on social media, with influencers, ads, and events.
- Offer promotions and sales to attract customers.
8. Create a Social Buzz.
- When starting a gym wear brand, try to send free samples to influencers, athletes, and yogis to try out and post.
- Build excitement and credibility before the launch.
9. Get Business Insurance.
- Make sure you have liability and inventory coverage when starting your own gym clothing brand.
10. Start Selling!
- Create a gym clothing line website, run promotions, and spread the word.
- Start taking orders and grow from there.
Choose Only Expert Fitness Wear Manufacturers When Starting A Gym Clothing Line
When starting a gym clothing line, choose only high-quality gym clothing manufacturers. Wholesale activewear manufacturers create a diverse catalog of long-lasting, comfy athletic clothing. Such gear includes gym clothes, workout wear, compression clothes, dancewear, and more in various styles, designs, colors, and sizes.
Leading custom sportswear manufacturers give clients many design options. Just share your creative ideas with the design team, and they’ll make your private collection happen.
Fitness Clothing Manufacturers is known as a go-to gym manufacturing hub. They offer super-low minimum orders. That makes it easy to place bulk activewear orders without stress. They want to create a long-term business with each client. They offer significant discounts on bespoke orders of our fashionable, durable, and practical wholesale sportswear. You will have a fantastic experience shopping in bulk with them when starting a gym clothing line.
Can Private Label Options Can Help Your New Business?
A private-label activewear clothing manufacturer does all of its production and gives you a lot of choices when it comes to unique orders, such as the chance to use your own designs, colors, materials, and more.
Private-label fitness clothing manufacturers have a lot of different labels for clients to choose from. They can create unique neck labels to be printed inside the garments, on the back of the neck, and more. Private-label gym clothing manufacturers can provide you with all your customization needs.
Types of Gym Clothes You Can Sell When Starting Your Clothing Line
When starting your gym clothing line from scratch, here are the top trending gym clothing items you can sell:Compression Wear:
- Compression wear includes tight-fitting tops, shorts, and tights to improve circulation and muscle recovery. Essential for sports.
- Made from spandex blends to stretch and support. Flatlock seams prevent chafing.
Dance Clothing:
- Dance clothing includes flexible leggings, leotards, and shorts provide freedom of movement.
- Stretch fabrics like nylon-spandex mixes. Design details like mesh cutouts.
Fitness Pants:
- Fitness pants like leggings, joggers, and harem pants are perfect for workouts and lounging. - Made from moisture-wicking technical fabrics. Draw cords, pockets, and adjustable waists.Kids Fitness Clothing:
- Fun, active kids' fitness clothing includes products like graphic tees and tank tops. - Durable construction stands up to play. Extended sizing availability.Running Clothing:
- Running clothing mainly includes tops, shorts, and tights are designed for endurance sports.
- Lightweight, sweat-wicking, and reflective details for visibility. Pockets for storage.
Sports Bra:
- Supportive bras for high-impact exercise and are a must to have when starting a gym clothing line. Compression and encapsulation options.
- Sports bras come in a wide range of sizes and adjustability features. Moisture management.
Swimwear:
- Stylish yet functional suits, shorts, and tops for swimming, beach, or pool.
- Quality swimwear is often made of chlorine-resistant fabrics. Customizable support levels. UPF options.
Tank Tops and Stringers:
- Gym tank tops and stringers are lightweight, breathable sleeveless tops and a type of racerback tank, sometimes with a built-in bra, respectively.
- Tank tops are come in racerback, strappy, or loose-fit.
- Stringers often include cropped, open sides, and bold prints. They can be layered or worn alone.
Leggings:
- Gym wholesale leggings are form-fitting pants from ankle to waist. Essential for yoga and working out.
- Cotton blends like cotton spandex. Moisture-wicking. High-waisted options.
Tracksuits:
- Tracksuits include matching jackets and pants sets, usually with stripes down the side.
- Breathable, roomy fit. Zip-ups, hoodies, and cargo pockets.
Workout T-Shirts:
- Workout t-shirts are made of technical fabrics that wick sweat during exercise. - Cut to allow full range of motion. Fun details like sheer mesh.Should You Buy Wholesale After Starting Your Gym Line?
Purchasing wholesale sportswear inventory can benefit new gym gear manufacturers by allowing them to provide a larger assortment of products while keeping prices low. When shopping wholesale gym clothes, look for high-quality fitness clothing manufacturers who employ performance fabrics and flattering cuts tailored to your target market. Whether you are starting a gym or any other type of fitness clothing brand, a good-quality manufacturer can be game-changer for your business.
Order a few samples before committing to a large wholesale order to check that the fabrics, craftsmanship, and fit meet your quality expectations. Before investing in large amounts of wholesale inventory, begin with small order quantities of your main items to assess demand.
As your sales volume increases, buying wholesale activewear might help you maximize your profit margins. Simply curate a select lineup of your best-selling exercise apparel rather than overstocking designs that don't move.
Conclusion
Learning how to start a gym clothing line takes preliminary research, planning, and strategic relationships. However, by following these stages and iterating as you go, your athleisure business may have a strong presence even in a competitive sector. Your exercise apparel business can prosper if activewear continues to rise, you have a memorable brand identity, and you provide quality products.
